The Secret Language Around Periods Explained

The Quiet Language Around Periods

Transparency around periods still remains a sensitive topic for many young girls and women today. They simply prefer to use other, more delicate expressions, which are dictated by culture, education and social etiquette. Feminine sanitary products have become more well-known, but the systematic watering down continues. This has produced an alternative, at times inventive vocabulary, used to share the information without saying the words.

Common Phrases You’ve Probably Heard

We have all heard "that time of the month," or "Aunt Flo is here", or some form of euphemism. Women talk of “being on their period” or more cryptically, of "not feeling quite right". Other humorous expressions include "red alert" or "shark week". These expressions vary across regions and friend groups, but they all serve the same purpose: maintaining a level of privacy while still being understood.

Why the Code Words Continue

The persistence of euphemistic language is often due to long-held biases. For example, women may opt for discretion in some social, mixed or work settings. While talking about menstruation and leak proof protection is becoming more common, the use of less-direct language continues. For some, it's for comfort; for others, it's tradition.

A Shift Towards Openness

But there's a tipping point. Young people are shifting their comfort level with the word "period". Education, social media and enhanced information access are eroding past taboos. With more open discussions, the use of euphemisms is decreasing.

Redefining the Narrative

Words change when times change. With conversations about periods normalising and new sanitary products that are comfortable and confidence-inspiring, there is no doubt periods will be discussed openly, just like any other health-related issue.

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